Why oneninety8
Built by someone who has had to hit the number
Most marketing is sold by people who've never had to hit a sales number. Robb Sutton has spent 20 years in sales and supply chain leadership for industrial companies across the US, Europe, and Asia. He has sat on the side of the table that needs marketing to produce pipeline, and he built oneninety8 to deliver it.
Why a sales leader →How your next customer finds you
Your next customer is asking AI who to call.
Before they ever fill out a form, people ask Google and tools like ChatGPT for a shortlist. The answer comes from what's published about you: your website, your content, your reputation. We build and run the marketing that gives AI a reason to name you.
Every free Teardown includes the check: we ask these tools the questions your customers ask and see whether they recommend you, a competitor, or no one.
Get a Free Teardown →Tested on our own brands first
We run it on our own sites before yours.
The same process runs Robb's own publications. This is Bike198 on a live Google search: the first result, and the source Google's AI Overview cites.
- #1“Revel Rascal vs Ibis Ripmo” and cited in the AI Overview
- #4“Santa Cruz Hightower 2026”
- #7“best eMTB motor 2026”
Google search positions checked October 20, 2026.
See the Bike198 case study →
Brands that have partnered with Robb's publications
- Trek Bikes
- Anker
- Smith Optics
- Flexispot
- Plaud AI
- Raycon
- ESR
- Helix Sleep
Product partnerships through Robb's review sites and YouTube channel, not oneninety8 client work.
Who we work with
Four markets. Industrial first.
Industrial is where we started and where our experience runs deepest. The same approach works for other established companies that sell big, considered purchases to careful buyers.
Industrial & manufacturing
Manufacturers, fabricators, distributors, and industrial service companies. We already speak your buyers' language, so your marketing starts on day one with the questions engineers and purchasing actually ask.
- 20 years in industrial sales and supply chain leadership
- RFQs, specs, certifications, and qualification, understood
- Written for engineers, purchasing, and owners alike
Recent work
The latest build
The fastest way to judge us is to look at something we shipped.
Volunteer project · Nonprofit · Sports · 2026
Bear Gridiron Club
The club had goodwill all over town and no system to collect it. Memberships lived in a spreadsheet, and sponsors got asked whenever someone remembered.
We built the brand, the site, the membership and sponsor programs, and weekly season updates that go out on schedule without the club touching them.
- Brand identity & visual system
- 12-page WordPress site
- Membership & sponsor programs
- Automated news-to-email pipeline
- Season content engine
What we do
One engine. Built and run as one
Most companies have content at one vendor, social at another, and nobody watching the leads. We build it as one system, then run it every month as your marketing department.
Strategy
The thinking a marketing leader would bring.
- Positioning and offer. Who you're for, and why they should call you.
- A plan tied to revenue. Topics mapped to your most profitable services, reviewed with you on a set schedule.
Content
Everything your market sees.
- Search and AI visibility. Pages built to rank, and to get cited when AI answers the question.
- Social and email in your voice. Weighted to where your customers are, usually LinkedIn first for B2B.
Leads
Everything after the click.
- Pages that start conversations. Clear offers, lead magnets, and landing pages.
- A plain-language monthly report. The leads that came in, where they came from, and what we're changing next.
No build-and-goodbye projects. We plan, publish, measure, and tune it every month. You run the business. We run the marketing.
See How We WorkThe 198 Playbook
Recent field notes
See where your marketing leaks leads.
Request a free Engine Teardown: 45 minutes with Robb, in person around Atlanta or by video. You'll see where your marketing stands, where it could be, and whether AI tools like ChatGPT recommend you or your competitors. You leave with a written report like this sample, yours to keep. Robb replies personally within one business day.
